Vaquera //Brand to Watch

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Vaquera appeared on the New York fashion scene as a blissful DIY collective of creatives. They make fashion fan fiction while aiming to subvert luxury and tell stories with clothing. “It’s kind of like this up-and-down of feeling really good, then totally depressed, and the clothes are part of that trajectory,” The indie label turn ideas into money by blurring the line between the fashion show and performance art.  – Vaquera

Excerpt via New York Times
By Matthew Schneier
Oct. 18, 2018

Vaquera, whose current members are Patric DiCaprio, Bryn Taubensee and Claire Sullivan, is a fashion label and an exercise in cheerful provocation, equal parts Dada and D.I.Y.

Fashion often lunges after glamour or sneers in protest of it, but Vaquera swerves both: It serves grit with a grin, disregarding such pieties as gender. (It shows, and sells, its clothes as unisex.) Early last year, at the show that introduced them to the fashion world’s mainstream, they sent lobster-bib ties and chef’s toques down the runway, and a life-size Tiffany bag, which tied daintily around a model’s shoulders but left her backside entirely exposed.

Since then, Vaquera’s star has continued to rise. The pop star Lorde bought its pieces, which she has worn onstage and in a music video; Christina Aguilera commissioned a look for her tour. MoMA PS1 invited the collective to collaborate on an event next spring. Andrew Bolton, the curator in charge of the Costume Institute of the Metropolitan Museum of Art, said he loved their work.

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