AN ODE TO ANALOGUE via END / A Glitch in Time

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AN ODE TO ANALOGUE WITH JORDAN GREEN AND TOM WINSLADE

Excerpt via END.

END. SITS DOWN WITH YOUNG LONDON CREATIVES, JORDAN GREEN AND TOM WINSLADE TO DISCUSS THE IMPORTANCE OF ANALOGUE TECHNOLOGIES AND THE POWER OF PHYSICAL FORMATS IN THE DIGITAL AGE

“I REMEMBER GOING BACK THROUGH BOXES OF OLD PHOTOS AND VIDEOTAPES IN MY PARENTS’ LOFT. EVEN THOUGH IT’S TERRIBLE, IT’S NOT THROWAWAY. IT MEANS SOMETHING TO YOU.– JORDAN GREEN –”

END.: As the first generation of true ‘digital natives’, having grown up with the ubiquity of digital technology – would you say that early experiences with technology influenced your choice of careers?

Tom: I remember I found a cracked version of Photoshop when I was about 16 and just started playing around with it. I was obsessed with Fast and Furious and Need for Speed and those kinds of films, so the first thing I would do on Photoshop is I would take a photo of, say, a Ferrari Enzo and then a Honda Civic or whatever and then just cut the body kit over and modify them. That’s how I learned Photoshop as a kid. My first break into freelancing was probably coding Myspace layouts; almost like hacking social media before it became what it is now. I think it’s interesting how the idea of what a Myspace page was back then is actually super futuristic now if you think about it. If you could go onto your Facebook page and code the whole thing to make it representative of you – if they launched that now – it would be revolutionary, but really that was what social media was when it started. It kind of felt like the internet had fewer rules back then, which was exciting as a young creative. Obviously now it’s shifted to the point that there are other ways to break the rules, but it was cool to see that in raw form back in the days of Myspace.

Jordan: I really got into photography at first through art. I got a camera to take photos of the stuff that I wanted to paint and I quickly realised that painting takes forever and I already had what I wanted in the photo. So I sold my drum kit and got a camera instead and that was it.

END.: What about if you cast your mind further back to the days of analogue – do memories of those more rudimentary technologies have a different vibe or relevance to you?

Tom: I would say that the memories I have of analogue from when I was a kid stand out much more as specific moments in time. I remember having a point and shoot camera as a kid and going on holiday and it was exciting because you couldn’t see the images right away. It would trigger a memory; I don’t think photos do that as much anymore. I remember when I was 12 and I went bowling for a friend’s birthday and his mum pulled out a Polaroid camera. I’d never seen one before, and I was amazed that she could take a photo of us and within a couple of minutes, you had a physical printed photo you could look at. It was just so insane to me that you could take a photo and then you wouldn’t have to take it to the shop and wait for it to be developed. It’s weird to think about that now because that’s obviously exactly how we take and experience photos today, but I’ll always remember seeing that concept play out for the first time – it really stuck with me, like it was this magical thing. When they re-released the Polaroid OneStep last year I had to get one and whenever I use it, it always takes me back to that moment in the bowling alley. I don’t think you have those moments as much with newer pieces of tech.

“THE MEMORIES I HAVE OF ANALOGUE FROM WHEN I WAS A KID STAND OUT MUCH MORE AS SPECIFIC MOMENTS IN TIME. I DON’T THINK YOU HAVE THOSE MOMENTS AS MUCH WITH NEWER FORMATS. – TOM WINSLADE –”

Jordan: I recently bought my parents one of those decoder things for VHS because they went into the loft and found all these old family tapes. It turns out that I used to nick my mum’s old camcorder when I was like 8 and make little films with them. I remember going back through all those boxes of old photos and videotapes in my parents’ loft and seeing all the stuff I’d made growing up and it does have that reminiscent feel to it. Even though it’s terrible, it’s not throwaway. It means something to you. When I was back up home earlier this year, I was going back through all this old footage and you’d have a home video of my family on holiday in Spain and then this hard cut to me and my mates riding bikes or skateboarding.

Tom: Yeah, it’s cool that. You don’t get that with digital because everything is saved as a separate file. On tape, you get these weird mashups of all different moments because you can rerecord over the top of the same tape. That’s nostalgic.

Read the full story at  END.


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