Virgil Abloh, contemporary cultural phenomenon, street fashion pioneer, Off-White founder and newly appointed Artistic Director of Louis Vuitton Men’s, presents a first-ever view into his “literal brain on display”, c/o SSENSE. A leading force in the changing orders of fashion and cultural production, Abloh’s work and person has garnered a monumental following, and ever-growing acclaim.
On display at SSENSE MONTRÉAL, “CUTTING ROOM FLOOR” is a 1:1 recreation of Abloh’s personal home studio in Chicago. Within its generic walls, the studio’s most personal and original contents are (re)positioned as they were. A glimpse into the extents of his creative range and endeavors, the items and their disposition offer clues to his process of making and his projects to come.
“This project is literally about putting my brain on display, and showcases how chaotic and organized my creative process is. The viewer is a voyeur by design,” said Virgil Abloh. “SSENSE has been supportive of my projects since the early days so it feels good to launch this personal project together.”
Probing the ambiguous borderlines of art and commerce, “facsimiles” of Abloh’s studio contents – ranging from the banal to the remarkable – are vacuum sealed as branded limited edition multiples for sale exclusively through SSENSE. Signed Off-White x Nike Air Presto, Nike Air Force 1, and Limited Edition Off-White x RIMOWA suitcases will be available for sale while quantities last.
VIRGIL ABLOH™ c/o SSENSE
“CUTTING ROOM FLOOR”
July 2 – July 29, 2018
418 rue Saint-Sulpice Montréal QC H2Y 2V5
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