ABOUT THE BRAND
Rita Row was born in Figueres (Girona) in June 2013 and is made up of its two halves, Imma Serra and Xènia Semis.
Our team is mainly made up of women. Together, we feel that everything is possible. We are hardworking and passionate, and we love living and working in our hometown, near the sea.
Everything we design, we do it thinking of the women who inspire us.
Rita likes comfort, quality, and unique clothing. She is a modern, hard-working, sensitive to details, and free woman.
At Rita Row, we feel and promote commitment to the proximity and quality industry. This is a project with an integral soul, which combines tradition, conscience, design, and exclusivity.
We want to offer a new generation of quality apparel for women looking for distinctive clothing.
Local production.Locally made clothing is uniquely positioned for increased ethical consciousness. Defined as garments made, designed, and constructed in the hometown or country of the brand, these products allow our brand to contribute to the local economy, while also having greater control over their supply chains. Producing locally not only supports small producers in the process but also allows designers to be reactive to best sellers.
What local production does afford the brand is the chance to take more control over these processes. Armed with greater knowledge about where the fabrics have originated, the brand strives to make its garments as ethical as possible. And by supporting this fashion line, consumers can also have this effect on their own wardrobes. There is great value to be found in locally made fashion. Not just in terms of the creativity of these products, but also in terms of supporting the local economy and employment, while also reducing fashion’s environmental impact.
Ethical living. Ethical and Sustainable Production. Responsible trade.All our garments are manufactured between Spain and Portugal, ethically produced, and people who work in the textile production chain have access to a fair wage, security, and decent working conditions. Our team has developed close and long-term working relationships with factories, we consider each employee in the supply chain as a member of the Rita Row team.
The threads and fabrics all come from Europe (Spain, Italy, and France) and most of our fabrics have certificates.
We try to keep our supply chain as sustainable as possible, our goal is to achieve fair, safe, and healthy conditions throughout the whole chain, we prioritize the ethical process and products with recycled and ecological content to minimize environmental impact.
We are in favor of trends that contribute to implementing values in a society that is willing to consume more consciously. It is not an impossible mission, we just need all of us to take a responsible and ethical attitude towards fashion.
Buy less, choose well, and make it last.