5. Support ethical brands
4. Buy Vintage or Used
3. Invest brands that are high quality & covetable; they hold their value if you ever decide to part with them.
2. Choose better. Only buy what you love.
1. Practice Mottainai (もったいない, [mottainai]) a Japanese term conveying a sense of regret concerning waste. (e.g. “If you have one thing you take care of that thing”).
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