NORDSTROM x WHITNEY PRESENT KEVIN BEASLEY

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Kevin Beasley: A view of a landscape
Dec 15, 2018–Mar 10, 2019
Whitney Museum of American Art

© 2018 All images by Thorsten Roth for Pulp Lab

Nordstrom is partnering with the Whitney Museum of Art to support the museum’s commitment to emerging and contemporary artists. The partnership, which began this spring, will continue into fall 2019. Nordstrom owns a vast collection of work from emerging artists, which the retailer has been cultivating since the Sixties.  In late 2016, the Art @ Nordstrom app was launched, providing customers with an audio and visual guide to the collections on view.

“Art and fashion are symbiotic and we care deeply that our store experience supports the communities they are designed to serve and inspire. The opportunity is limitless to evolve the strength of these worlds, and with that in mind, we are challenging ourselves to develop these connections with new and innovative approaches,” said Dawn Clark, senior vice president of Nordstrom store design.

Scott Meden, chief marketing officer of Nordstrom, said the store is excited to support the Whitney Museum’s emerging artist program. “We plan to share these exhibitions with our customers and hope to be able to bring greater awareness to the important work the museum is doing in this space.”

Kevin Beasley (b. 1985, Lynchburg, VA) engages with the legacy of the American South through a new installation that centers on a cotton gin motor from Maplesville, Alabama. In operation from 1940 to 1973, the motor powered the gins that separated cotton seeds from fiber. Here, the New York-based artist uses it to generate sound as if it were a musical instrument, creating space for visual and aural contemplation. Through the use of customized microphones, soundproofing, and audio hardware, the installation divorces the physical motor from the noises it produces, enabling visitors to experience sight and sound as distinct. As an immersive experience, the work serves as a meditation on history, land, race, and labor. This is Beasley’s first solo exhibition at a New York museum, and his most ambitious work to date.

 

 

 


© 2018 All images by Thorsten Roth
thorstenroth.net
IG: @thorstenrothllc
Twitter: thorstenroth212

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