3×1 | JASON WU Collaboration for SS19

Home / News / Visual Culture / 3×1 | JASON WU Collaboration for SS19

 NYC-based brands Jason Wu and 3×1 have brought their respective expertises to the table with this tightly curated line for SS19.  Wu, who excels at creating elegant silhouettes from comfortable, wearable materials, was a natural partner for 3×1, which is an industry leader in tailored denim.

The nine-piece collaboration, features characteristically Wu design elements, capturing an easy glamour while distinguishing itself in some of the world’s finest denim. Feminine cuts meet modern tailoring as 3×1 and Wu reimagine trousers, long A-line skirts, slim fit denim, and shorts featuring geometric multipaneled pieces, outlined at times with contrasting thread theory, and defined by sharp angles inspired by architecture found in the cityscape both brands call home. Explore the full collection here.


Why Jason Wu?

“For us, this collaboration is really about Jason and I sharing our passions and expertise. Jason came to us wanting to experiment with denim and we were able to pair his enthusiasm with our knowledge to make something fun and fantastic. We relished the opportunity to work with Jason Wu, one of our generation’s most iconic designers, and his team, as we shared our vision and expertise for denim in this Spring ‘19 collection. 3×1 has always been about artistic collaboration, as we have always invited people into our process. Creating their own unique denim pieces through our custom made, bespoke programs, or partnering with retailers to cater to their clientele – that is what we do. This Jason Wu collaboration is an incredible opportunity to share our process with our collective brand fans and with our wholesale partners around the world.”
-Scott Morrison, Founder of 3×1

Why 3×1?

“Scott and the 3×1 team have amazing expertise and know-how in denim and I am personally a fan of their jeans as part of my own wardrobe. I felt that this would be a great collaboration because the denim provides a nice, sportif contrast to my aesthetic which is inherently very feminine. I also love the fact that we are two American brands joining forces to create a collection that’s very special.”
-Jason Wu, Designer


Related Posts

Leave a Comment