10 MINUTES WITH KATHARINE HAMNETT

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 10 MINUTES WITH KATHARINE HAMNETT

Tell us about the slogan tee collection you’ve created for MATCHESFASHION.COM

We’ve reissued four of the classic tees. The Choose Life version was my first ever slogan T-shirt. It’s the central belief of the Buddhist philosophy, which we’ve never needed more than now. The Save The Bees message is important because if there are no bees, there is no us. I chose Save The Sea because the sea is dying due to pollution, acidification and over-fishing. And last but not least there’s the Climate Control T-shirt – this is to highlight our need for government support for clean energy, and to change the way we live.

Why did the time feel right to revisit these concepts? 
The survival of life on earth is threatened by human activity. We have to up our game before it’s too late. The only thing that changes politicians’ behaviour is something that affects their ability to get elected – we need to put the pressure on now

What are the most significant changes in the 30+ years since your slogan tees first made headlines? What has improved and what hasn’t?
People are becoming increasingly aware of the issues. Younger generations are super informed and militant. People are changing their buying patterns and looking for sustainable options and the industry is finally starting to take this on board. But the political will for change has been mostly absent. Most of the slogans are even more relevant today than they were then.

Have the causes you feel most strongly about altered in that time? 
They were all a cry from the heart. They still are. Things have just gotten worse.

In the age of social media, slogan tees have magnified resonance as so many more people will see them – what do you hope will be the result of the new pieces? 
A mass mo

vement of people putting pressure on their elected representatives, making them represent their views – leading to massive radical change.

What can consumers do to have a positive effect in 2018? 
Buy sustainable and organic whenever they can and ask for sustainable where they can’t find it. Boycott brands that do not make sustainably or have poor human rights records for their workers, and write to them telling them why. Contact/write/show up at their elected representatives’ offices on issues they care about – demand that they represent their views and tell them they won’t vote for them next time unless they do.

Shop the Collection

 

Katharine Hamnett London Save The Bees-print silk T-shirt

KATHARINE HAMNETT LONDON

Save The Bees-print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett London Protest and Survive-print silk T-shirt

KATHARINE HAMNETT LONDON

Protest and Survive-print silk T-shirt
BUY IT


Katharine Hamnett London Save the Future print silk T-shirt

KATHARINE HAMNETT LONDON

Save the Future print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett London Choose Life print silk T-shirt

KATHARINE HAMNETT LONDON

Choose Life print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett Vince logo-print cotton sweatshirt

KATHARINE HAMNETT

Vince logo-print cotton sweatshirt
BUY IT


Katharine Hamnett Ted oversized denim jacket

KATHARINE HAMNETT

Ted oversized denim jacket
BUY IT


Katharine Hamnett Raffa silk bomber jacket

KATHARINE HAMNETT

Raffa silk bomber jacket
BUY IT


Katharine Hamnett Archive high-rise elasticated silk trousers

KATHARINE HAMNETT

Archive high-rise elasticated silk trousers
BUY IT


Katharine Hamnett Katie Reissue logo-printed cotton T-shirt

KATHARINE HAMNETT

Katie Reissue logo-printed cotton T-shirt
BUY IT


Katharine Hamnett London Climate Control print silk T-shirt

KATHARINE HAMNETT LONDON

Climate Control print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett London Save The Bees-print silk T-shirt

KATHARINE HAMNETT LONDON

Save The Bees-print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett London Women Against War print silk T-shirt

KATHARINE HAMNETT LONDON

Women Against War print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett Pam halterneck denim dress

KATHARINE HAMNETT

Pam halterneck denim dress
BUY IT


Katharine Hamnett Katharine point-collar silk shirtdress

KATHARINE HAMNETT

Katharine point-collar silk shirtdress
BUY IT


Katharine Hamnett Sara silk slip dress

KATHARINE HAMNETT

Sara silk slip dress
BUY IT


Katharine Hamnett London Save Our Seas print silk T-shirt

KATHARINE HAMNETT LONDON

Save Our Seas print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett Save the Future print silk T-shirt

KATHARINE HAMNETT

Save the Future print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett Choose Life print silk T-shirt

KATHARINE HAMNETT

Choose Life print silk T-shirt
EXCLUSIVE
BUY IT


Katharine Hamnett London Protest and Survive-print silk T-shirt

KATHARINE HAMNETT LONDON

Protest and Survive-print silk T-shirt
BUY IT


Katharine Hamnett Anita high-rise wide-leg jeans

KATHARINE HAMNETT

Anita high-rise wide-leg jeans
BUY IT

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